Distillery 7 Academy

Distillery 7

Academy
Learn. Serve. Impress.
01
Learn
Learn the story behind Honey 7.
02
Sell
Recommend with confidence.
03
Final Exam
Test your knowledge.
01
Learn
Learn the character of Ginger 7.
02
Sell
Recommend with confidence.
03
Final Exam
Test your knowledge.
Honey 7 Learn · 01 / 10
Welcome to Honey 7

What is Honey 7?

Honey 7 is an internationally awarded Croatian craft liqueur made from aged grape brandy, seven types of Croatian honey, and natural propolis.

It is made through a slow natural process lasting two years, with no artificial flavors and no artificial colors.

By the end of this module, you will know:

  • what makes Honey 7 special
  • how to serve it properly
  • how to recommend it to a guest
Honey 7 Learn · 02 / 10

At a glance

ABV24%
Aging24 months
Honey7 types of honey
Propolis100% natural
OriginCroatia
Awards5 international golds
Honey 7 Learn · 03 / 10

Why is Honey 7 special?

Two years in the making

The grape brandy ages in barrels, then seven types of honey and natural propolis are added. After that, the liqueur continues its natural maturation.

Seven types of honey

Honey 7 is not made from just one type of honey. It uses seven different honeys that together create a rich, layered taste.

Natural propolis

Natural propolis is added alongside the honey, giving the liqueur an even rounder character.

Craft production

Small batches. Handmade production. Time cannot be rushed.

Honey 7 Learn · 04 / 10
Taste

Slowly.

Aroma

Rich honey aroma.

Floral notes.

Dried fruit.

Subtle wood note.

Taste

Full-bodied.

Warm.

Layered.

Long finish.

Honey 7 is not a drink to rush.

It leaves the best impression when enjoyed slowly.

Honey 7 Learn · 05 / 10
Awards

Award-winning taste.

Awards

  • 🥇 Craft Spirits Awards London 2022
  • 🥇 Women's Wine & Spirits Awards 2023
  • 🥇 CWSA Hong Kong 2022
  • 🥇 Women's International Trophy 2022
  • 🥇 CroSpirits Zagreb 2024

Five international gold medals confirm Honey 7 among the world’s finest craft spirits.

Honey 7 Learn · 06 / 10

How to serve properly

Temperature

Very well chilled.

Ideally served from the freezer.

Ice

Do not add ice.

Ice dilutes the liqueur and changes the taste experience.

Glass

Small liqueur glass.

Serving size

20–30 ml

Honey 7 Learn · 07 / 10

When to recommend Honey 7?

After dinner
Espresso
Desserts
Tasting Croatian products
Guest gift
Honey lovers
Honey 7 Learn · 08 / 10

What Honey 7 is not

  • not an industrially produced liqueur
  • contains no industrial sugar or artificial sweeteners
  • contains no artificial flavors
  • contains no artificial colors
  • not produced in large industrial batches
  • not an ordinary honey brandy
Honey 7 Learn · 09 / 10

Most common guest questions

Is it very sweet?

Honey 7 gets its fullness and character from seven types of natural honey. We recommend it very well chilled, when its texture and rich flavor stand out.

What is it made from?

From aged grape brandy, seven types of Croatian honey, and natural propolis.

Why is it special?

Because it takes two years to make and has won five international gold medals.

Why do you serve it from the freezer?

At very low temperature, Honey 7 gains a fuller, almost velvety texture, and the flavors become more balanced.

Honey 7 Learn · 10 / 10

Remember one sentence

"If you would like to try something Croatian and special, I would recommend Honey 7. It is an internationally awarded craft liqueur made from aged grape brandy and seven types of Croatian honey."

This is the sentence we want every waiter to be able to say naturally.

Honey 7 Sell · 01 / 10
First rule

Do not wait for the guest to ask.

The best waiters do not sell a drink. They recommend an experience.

Passive selling waits for the guest to order on their own. A good recommendation helps the guest discover something special, local, and memorable.

Honey 7 is easiest to sell when the waiter presents it as an experience, not just another liqueur.

Honey 7 Sell · 02 / 10

When to offer Honey 7?

01With espresso

A great moment for a recommendation after a meal. If the guest wants something rich and honeyed, Honey 7 is a natural finish.

02With dessert

Offer it with chocolate, nutty, or creamy desserts.

03As a digestif

When the guest asks for something after dinner, present Honey 7 as a premium Croatian digestif.

04Guest wants to try something Croatian

Highlight the Croatian origin, aged grape brandy, and seven types of Croatian honey.

05“What would you recommend?”

That is the ideal moment for the main recommendation sentence.

06Guest is looking for a gift

You can present Honey 7 as a premium Croatian product and a memorable experience.

Honey 7 Sell · 03 / 10

How to recommend Honey 7?

GuestWhat would you recommend?
WaiterIf you would like to try something Croatian and special, I would recommend Honey 7. It is an internationally awarded craft liqueur made from aged grape brandy and seven types of Croatian honey.
GuestI would like something sweet.
WaiterOnda mislim da bi vam se Honey 7 mogao jako svidjeti. It is made with seven types of Croatian honey and aged grape brandy.
GuestWhat do you recommend to finish the meal?
WaiterIf you want something special after dinner, I would recommend Honey 7, our internationally awarded Croatian craft liqueur.
Honey 7 Sell · 04 / 10

Restaurant situations

Guest orders espresso

“With espresso, I can recommend Honey 7 if you want a rich honey finish to the meal.”

Foreign guest

“If you would like to try something authentically Croatian, I would recommend Honey 7.”

Business dinner

“To finish, I would recommend something special and elegant: Honey 7, a Croatian craft liqueur with international gold medals.”

Couple at the table

“Would you like to try two glasses of Honey 7 to finish your dinner?”

Whisky lover

Highlight the aged grape brandy, full character, and long finish.

Liqueur lover

Highlight the seven types of honey, natural ingredients, and well-chilled service.

Honey 7 Sell · 05 / 10

What not to say

❌ Do not say

It is honey brandy.

✅ Say

It is a craft liqueur made from aged grape brandy and seven types of Croatian honey.

❌ Do not say

It is a spirit.

✅ Say

The base of Honey 7 is aged grape brandy that matures for a year and a half before seven types of honey are added.

❌ Do not say

It is very sweet.

✅ Say

Honey 7 shows its character best when served very well chilled.

❌ Do not say

Try it.

✅ Say

If you want something Croatian and special, I would recommend Honey 7.

Honey 7 Sell · 06 / 10

Body language

✓ Show the bottle to the guest.
✓ Pour in front of the guest.
✓ Speak slowly.
✓ Smile.
✓ Don't recite the text.
Honey 7 Sell · 07 / 10

How to increase sales

Suggest two glasses for a couple.
Offer Honey 7 with espresso.
Recommend it as a finish to dinner.
If a guest is looking for a Croatian souvenir, mention the option to buy a bottle.
Honey 7 Sell · 08 / 10

Most common mistakes

❌ You ask

Would you like a liqueur?

✅ Better

May I recommend something special to finish your dinner?

❌ You say

It is our honey liqueur.

✅ Better

This is our internationally awarded craft liqueur.

Honey 7 Sell · 09 / 10

Mini training

Situation: Guest says: “I would like to try something Croatian.”

Honey 7 Sell · 10 / 10

Remember

The best waiter does not sell a drink. He recommends an experience.

✓ Honey 7 Sell completed

Honey 7 Final Exam · 01 / 04
Final Exam

Test your knowledge.

This test does not only check facts. It checks whether you can present Honey 7 to a guest in a real situation.

The test has three parts:

  • Product knowledge
  • How to answer a guest
  • Restaurant situations
Honey 7 Final Exam · 02 / 04

1. Product knowledge

How long does the Honey 7 production process take?

How many types of honey does Honey 7 contain?

What is the ABV of Honey 7?

How should it be served?

How many international gold medals does Honey 7 have?

Honey 7 Final Exam · 03 / 04

2. How would you answer a guest?

Guest says: “I would like to try something Croatian.”

Guest asks: “What is it?”

Guest asks: “Why is it special?”

Guest asks: “How do you drink it?”

Honey 7 Final Exam · 04 / 04

3. Restaurant situations

A guest has finished dinner and orders an espresso. What do you do?

A couple is celebrating an anniversary. What do you do?

Tourists want to try something Croatian.

🎉 Honey 7 Academy completed
If you can explain the product, recommend it to a guest, and serve it properly, you are ready to present Honey 7 with confidence.
Ginger 7 Learn · 01 / 10
Welcome to Ginger 7

What is Ginger 7?

Ginger 7 is an internationally awarded Croatian craft liqueur made from aged grape brandy, fresh ginger, and natural spices.

It is made through a slow natural maceration and maturation process lasting at least 6 months, with no artificial flavors or colors.

By the end of this module, you will know:

  • what makes Ginger 7 special
  • how to serve it properly
  • how to recommend it to a guest
Ginger 7 Learn · 02 / 10

At a glance

ABV24%
Maceracija i maturesnjemin. 6 months
Main ingredientfresh ginger
Baseaged grape brandy
OriginCroatia
AwardsLondon Gold 2025
Ginger 7 Learn · 03 / 10

Why is Ginger 7 special?

Fresh ginger

Ginger 7 is not a ginger-flavored liqueur. Its character comes from fresh ginger, which naturally releases aroma during maceration.

Minimum 6 months

Ginger 7 requires at least 6 months of natural maceration and maturation. Time is a key part of the flavor.

Natural spices

Selected natural spices add depth, warmth, and layered character.

Craft production

Small batches. Handmade production. No shortcuts and no industrial approach.

Ginger 7 Learn · 04 / 10
Taste

Character.

Aroma

Fresh ginger.

Warm spices.

Light citrus notes.

Subtle warmth.

Taste

Warm.

Fresh.

Spicy.

Long finish.

Ginger 7 is not a drink that tries to please everyone in the same way.

Guests who like character, ginger, and something a little different remember it best.

Ginger 7 Learn · 05 / 10

Awards

  • 🥇 Craft Spirits Award London 2025

The gold medal in London confirms Ginger 7’s quality among international craft spirits.

Ginger 7 Learn · 06 / 10

How to serve properly

Temperature

Serve chilled.

Ice

Best served neat, without additions.

Glass

Small liqueur glass.

Serving size

20–30 ml

Ginger 7 Learn · 07 / 10

When to recommend Ginger 7?

Guest does not want something sweet
Guest likes ginger
As an aperitif
As a digestif
With espresso
Guest wants something new
Ginger 7 Learn · 08 / 10

What Ginger 7 is not

  • not an industrially produced liqueur
  • not made with artificial ginger aroma
  • contains no artificial flavors
  • contains no artificial colors
  • not produced in large industrial batches
  • not ginger syrup
Ginger 7 Learn · 09 / 10

Most common guest questions

Is it spicy?

Ginger 7 has the warmth and character of fresh ginger, but the goal is not aggressive heat; it is a balanced, aromatic taste.

What is it made from?

From aged grape brandy, fresh ginger, and natural spices.

Why is it special?

Because it is made with fresh ginger and natural spices, and goes through at least 6 months of maceration and maturation.

How is it served?

Chilled, neat, in a small liqueur glass.

Ginger 7 Learn · 10 / 10

Remember one sentence

"If you like ginger and something a little different, I would recommend Ginger 7. It is an internationally awarded Croatian craft liqueur made with aged grape brandy, fresh ginger, and natural spices."

This is the sentence we want every waiter to be able to say naturally.

Ginger 7 Sell · 01 / 10
First rule

Offer something different.

Ginger 7 is for guests who want character.

Ginger 7 is not the safe, neutral recommendation. It is best when a guest wants something new, less sweet, spicy, or different from classic liqueurs.

A good Ginger 7 recommendation does not begin with selling. It begins with understanding the guest.

Ginger 7 Sell · 02 / 10

When to offer Ginger 7?

01Guest does not want something sweet

Ginger 7 is an excellent recommendation when the guest does not want a classic sweet liqueur.

02Guest likes ginger

Highlight the fresh ginger and natural maceration.

03As an aperitif

Its freshness and spicy character can open a meal beautifully.

04As a digestif

The warmth of ginger and spices is excellent for the end of dinner.

05With espresso

If the guest wants something less sweet and different, recommend Ginger 7.

06Guest wants something new

Ginger 7 is ideal when the guest wants to move beyond classic choices.

Ginger 7 Sell · 03 / 10

How to recommend Ginger 7?

GuestI would not like something sweet.
WaiterThen I would recommend Ginger 7. To je Croatian craft liqueur od aged grape brandy, fresh ginger and natural spices.
GuestI like ginger.
WaiterGinger 7 bi vam se mogao svidjeti. It is made with fresh ginger that macerates naturally and matures for at least 6 months.
GuestWhat is something different to finish with?
WaiterI would recommend Ginger 7. It has the character of fresh ginger, natural spices, and a gold medal from London.
Ginger 7 Sell · 04 / 10

Restaurant situations

Guest orders espresso

“If you would like something less sweet with your espresso, I would recommend Ginger 7.”

Foreign guest

“If you would like to try something Croatian but different, Ginger 7 is an excellent choice.”

Business dinner

“To finish, I would recommend Ginger 7: elegant, spicy, and different from classic liqueurs.”

Couple at the table

“We can create an interesting finish: one Honey 7 and one Ginger 7, so you can compare.”

Whisky lover

Highlight the aged grape brandy, warm spices, and long finish.

Ginger lover

Highlight the fresh ginger, natural maceration, and at least 6 months of maturation.

Ginger 7 Sell · 05 / 10

What not to say

❌ Do not say

It is a ginger liqueur.

✅ Say

It is a craft liqueur made from aged grape brandy, fresh ginger, and natural spices.

❌ Do not say

It is ginger flavoring.

✅ Say

Ginger 7 is made from fresh ginger that naturally macerates.

❌ Do not say

It is spicy.

✅ Say

Ginger 7 has ginger warmth and character, but the goal is balanced flavor.

❌ Do not say

Try it.

✅ Say

If you would like something less sweet and different, I would recommend Ginger 7.

Ginger 7 Sell · 06 / 10

Body language

✓ Show the bottle to the guest.
✓ Pour in front of the guest.
✓ Emphasize fresh ginger.
✓ Speak calmly and confidently.
✓ Don't recite the text.
Ginger 7 Sell · 07 / 10

How to increase sales

Offer Ginger 7 to a guest who does not want something sweet.
Suggest comparing Honey 7 and Ginger 7 to a couple or a group.
Offer it as a digestif after dinner.
If a guest likes ginger, immediately highlight fresh ginger and 6 months of maturation.
Ginger 7 Sell · 08 / 10

Most common mistakes

❌ You ask

Would you like a liqueur?

✅ Better

Would you like to try something different and less sweet to finish?

❌ You say

It is a ginger liqueur.

✅ Better

This is a Croatian craft liqueur made from fresh ginger, natural spices, and aged grape brandy.

Ginger 7 Sell · 09 / 10

Mini training

Situation: Guest says: “I do not want something sweet, but I would like something interesting.”

Ginger 7 Sell · 10 / 10

Remember

The best waiter does not sell a drink. He recognizes what the guest wants and offers a special experience.

✓ Ginger 7 Sell completed

Ginger 7 Final Exam · 01 / 04
Final Exam

Test your knowledge.

This test checks whether you can present Ginger 7 to a guest who wants something different, less sweet, and full of character.

  • Product knowledge
  • How to answer a guest
  • Restaurant situations
Ginger 7 Final Exam · 02 / 04

1. Product knowledge

What is the alcohol content of Ginger 7?

What is the main ingredient in Ginger 7?

How long is the minimum maceration and maturation of Ginger 7?

Which award has Ginger 7 won?

Ginger 7 Final Exam · 03 / 04

2. How would you answer a guest?

Guest says: “I do not want something sweet.”

Guest asks: “Is it spicy?”

Ginger 7 Final Exam · 04 / 04

3. Restaurant situations

Guest orders espresso, but says they do not like sweet liqueurs.

Guest wants to try something new.

🎉 Ginger 7 Academy completed
If you can explain fresh ginger, natural maceration, and recommend Ginger 7 to the right guest, you are ready to present it with confidence.